Overview

This book offers a fresh, techno-marketing approach to SEO, authored by academic expert Dr. Karminder Ghuman and technical SEO specialist Raj Santra. It demystifies search principles and shows how to apply them in an AI-driven landscape where platforms like Google and Gemini act as intelligent gatekeepers. Designed as a practical toolkit, the book provides hands-on exercises, tools, and real-world examples that help readers build effective SEO strategies. Organized into 10 structured steps, it guides learners from foundational concepts to advanced techniques, ensuring a clear, actionable pathway toward stronger visibility, sustainable organic growth, and competitive digital advantage.

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Raj Santra, Professor of Practice in Digital Marketing, is an entrepreneur and SEO strategist known for building high-visibility brands through practical, data-driven execution. With a B.Tech and MBA, he brings over a decade of experience and has founded ventures such as ShippingKaro, B School Bulls, and The Good School. A specialist in Technical SEO and organic growth systems, he has trained numerous professionals and startups.Dr. Karminder Ghuman, MBA, PhD, is an academic leader with 25+ years of expertise in advertising, branding, and digital strategy. Associate Dean at LM Thapar School of Management, he blends academic depth with corporate training excellence, creating impactful, ROI-focused digital strategies.

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