Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores
Author:   Arto Lindblom
Publisher:   Springer International Publishing AG
Edition:   1st ed. 2023
ISBN:  

9783031475146


Pages:   237
Publication Date:   15 December 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores


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Author:   Arto Lindblom
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2023
Weight:   0.397kg
ISBN:  

9783031475146


ISBN 10:   3031475143
Pages:   237
Publication Date:   15 December 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Arto Lindblom is Professor of Retailing in the Department of Marketing at the Aalto University School of Business in Finland. He has published a wide range of articles on retailing and marketing related topics in esteemed international journals. Furthermore, he has been lecturing more than 15 years on topics such as retail concepts and business models, retail strategy and retail marketing. 

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