Overview

Most assisted living facilities are losing tens of thousands of dollars every year because of marketing that does not work. Empty beds are not a staffing problem or a location problem. They are a marketing problem. And most facility owners do not realize it until the damage is already done. Senior Living Marketing Mastery is the complete playbook for filling every bed in your facility. Written by Ronald Osborne, founder of Senior Living Mastery, the expert senior living marketing agency built exclusively for assisted living, memory care, and independent living facilities, this book gives you the exact strategies used to take facilities from near-closure to full occupancy. This is not theory from a generic marketing consultant. Ronald Osborne and his team own and operate Assisted Living Near Mom, a national senior living directory with over 7,000 facilities and thousands of monthly visitors. The real family search data from that directory is baked into every chapter of this book, giving you insights that no other resource in this industry can offer. Inside you will learn how to fix your online reputation so every other marketing dollar you spend actually works, how to build a website that converts visitors into tour bookings, how to dominate Google search results in your local market, how to run paid advertising campaigns that generate tours instead of just clicks, how to build a lead follow-up system that stops you from bleeding expensive leads, how to create referral partnerships that send you consistent move-ins, and how to execute a 90-day marketing action plan that tells you exactly what to do starting Monday morning. Every strategy in this book comes with a guarantee. If you implement what is inside these pages, you will fill more beds. Period. Includes free downloadable templates, checklists, and tools at seniorlivingmastery.com.

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9781764515122

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