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9780367726546

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Praise for Semiotics: The Basics: 'A very useful book, not only for those who wish to find out about semiotics, but also for those interested in finding out how language or any other sign system is far from being a neutral medium of communication.' - Juan A. Prieto-Pablos, University of Seville, Spain 'The book is well written and up-to-date, without unnecessary verbosity or jargon, and yet reflects the complexity of the field and its problems.' - Journal of Pragmatics 'It is no small task to present semiotics in a manner that makes it accessible to the beginning student, and Chandler achieves this, describing difficult concepts clearly and thoroughly.' - Donald J. Cunningham, Indiana University, USA 'This book is, at once, highly accessible, extremely interesting, encyclopedic in scope, and authoritative. Highly recommended for all courses involving semiotics and its applications to media, culture and society.' - Arthur Asa Berger, San Francisco State University, USA Praise for the fourth edition: 'Daniel Chandler's Semiotics is thorough, well organized, and well written. Provocative and informative, its range, depth, and erudition should make it of interest, not only to philosophers and theorists of art, language, and culture, but to anyone interested in the relation of signs to mind and reality and the relation of reality and mind to signs.' - Jeffrey Strayer, Purdue University Fort Wayne, USA

Author Information

Daniel Chandler is an Emeritus faculty member at Aberystwyth University and a consultant in marketing semiotics. He is also the senior compiler of A Dictionary of Media and Communication (3rd edition, Oxford University Press, 2020) and A Dictionary of Social Media (Oxford University Press, 2016).

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