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9780802047052

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'Semiotic Insights is a veritable vade mecum on semiotic method that brings together the insights of the expert analyst and the writing style of a master teacher.'--Marcel Danesi, Professor of Semiotics, University of Toronto 'Rauch's is a rich and original work which represents a lifetime of reflection upon the fields of semiotics and linguistics, and their synergy. This book will conquer the public through its erudition, its strategic escalation and variety of topics, and its style.'--Alain J.-J. Cohen, Professor of Comparative Literature, University of California, San Diego

'Semiotic Insights is a veritable vade mecum on semiotic method that brings together the insights of the expert analyst and the writing style of a master teacher.' --Marcel Danesi, Professor of Semiotics, University of Toronto 'Rauch's is a rich and original work which represents a lifetime of reflection upon the fields of semiotics and linguistics, and their synergy. This book will conquer the public through its erudition, its strategic escalation and variety of topics, and its style.' --Alain J.-J. Cohen, Professor of Comparative Literature, University of California, San Diego

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Irmengard Rauch is Professor of Germanic Linguistics, University of California, Berkeley.

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