Overview

Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Through their analyses, the contributions encourage scholars to engage with the cultural tensions between continuity and rupture, thereby shedding light on new dimensions of human experience.

Full Product Details

Author:   Maria-Ionela Neagu ,  Maria-Crina Herțeg
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.494kg
ISBN:  

9783631932384

ISBN 10:   3631932383
Pages:   328
Publication Date:   31 October 2025
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

Maria-Ionela Neagu and Maria-Crina Herțeg Introduction: Semiotic Matters   I. Semiotic Approaches to (Narrative) Identity Alina Roșca Narrative and Visual Digressions in The Life and Opinions of Tristram Shandy, Gentleman Cristina Iridon The Image of Legacy Hunters in the Works of Petronius and Martial Lucia Ispas (Un)Mirroring the Self in the Diary Writing Ana Maria Tolomei Border-crossing Refugee Identities and Makeshift Homes in Malala Yousafzai’s We Are Displaced, Ben Rawlence’s City of Thorns and Defoe’s The Review II. Semiotic Construction of Reality via Language Jana Bérešová Semiotic Approaches in English Language Teaching Maria-Crina Herțeg The Idiomaticity of English and Romanian Headlines. A Corpus-Based Approach Diana Rînciog Le portrait du communicateur contemporain: art et pouvoir de la persuasion III. Film Semiotics Gabriela Duda La littérature et le film Ilhana Nowak Lights, Camera, Metonymy! How a figurative mechanism transformed the art of sci-fi cinema IV. Visual Semiotics in Advertising Jelena Josijević and Jelena Danilović Jeremić Visual Design of Baby Formula Packaging: Critical Discourse Analysis Cemre Çiçek-Tümer and Hale Işık-Güler ‘Nature Has Everything’: A Multimodal Analysis of Ethical Consumerism Discourse on Instagram Advertising: The Case of Krijen Maria-Ionela Neagu and Carmen-Gabriela Iordache Female Objectification and Sexism in the 20th Century Advertising Notes on contributors 

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Author Information

Maria-Ionela Neagu is an Associate Professor at the Philology Department, Faculty of Letters and Sciences, Petroleum-Gas University of Ploieşti. Her main research and teaching interests include English Linguistics, Critical Discourse Analysis, Argumentation Theory, Cognitive Semantics, Applied Linguistics, and ELT Methodology. She has published extensively in reputable academic journals as well as in volumes of national and international conference proceedings. Maria-Crina Herțeg is an Associate Professor at the 1 Decembrie 1918 University of Alba Iulia, Faculty of History, Letters and Educational Sciences, where she teaches courses in Business English, Terminology, Corpus Linguistics, and ESP. Her research interests focus on Terminology, Business English, CMT, ESP, and Corpus Linguistics. She has published papers on these topics and has presented her work at both national and international conferences.

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