Overview

In ""Selling with Sensitivity,"" author Liza Altenburg presents a groundbreaking approach to sales in the deathcare industry. With over two decades of experience in service-focused sales, Altenburg brings forth a powerful message: sales can be compassionate, empathetic, and deeply meaningful. This insightful book takes readers on a journey of understanding the unique needs and emotions of individuals and families facing end-of-life arrangements. Through compelling anecdotes and practical guidance, Altenburg demonstrates how incorporating emotional intelligence, active listening, and genuine care can revolutionize the sales process in the deathcare industry. ""Selling with Sensitivity"" challenges the conventional sales approach by emphasizing the importance of building authentic connections with clients. Altenburg explores how empathy, compassion, and an ""as if it were my own family"" mentality can not only drive sales success but also create a positive and lasting impact on the lives of those served. With a focus on personal and professional growth, this book equips sales professionals in the deathcare industry with the tools and strategies to navigate sensitive conversations, address grief and loss, and provide meaningful support. It also sheds light on the immense rewards of a career in this industry, where every interaction has the potential to make a profound difference in the lives of families. Whether you're a seasoned salesperson or new to the deathcare industry, ""Selling with Sensitivity"" offers invaluable insights and actionable advice to transform your approach to sales. Discover how empathy, connection, and authenticity can elevate your sales skills, deepen client relationships, and shape a future for deathcare that leaves the stigma behind. Embrace the power of compassion and empathy in deathcare sales and embark on a journey to create meaningful connections and bring comfort to families when they need it most.

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Reviews

Whether you are brand new to the deathcare industry or a seasoned veteran, this book will help you hone your skills and improve your connections with families. Writing from years of experience in a conversational tone, Liza shares not only her knowledge and hard-won lessons but also her passion for changing the often-negative stereotype of funeral and cemetery professionals. Her stories will engage you, her tips and techniques are easily implemented, and your professional life will be enriched. This is the book I didn't know I needed, both as a salesperson and now as a manger, and I'm thankful she's taken the time to share it with us. Heather Oberlin Family Service Manager, Forest Lawn Memorial Park, Detroit MI

Author Information

Liza Altenburg is a compassionate advocate for transforming the deathcare industry through empathetic sales and service. With over two decades of experience in service-focused sales, Liza has developed a deep understanding of the unique needs and emotions of families navigating end-of-life arrangements. Her passion for providing support and guidance during these challenging times has driven her to share her expertise and insights in her book, ""Selling with Sensitivity."" Liza's compassionate approach, coupled with her dedication to building meaningful connections, has earned her a reputation for delivering exceptional care to families in their most vulnerable moments. Through her writing and speaking engagements, Liza continues to inspire and empower professionals in the deathcare industry to create lasting impacts and cultivate fulfilling careers.

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