Overview

MAYBE RUINS MORE DEALS THAN REJECTION. LET'S GET PROSPECTS OFF THE MAYBE TRAIN. There are 28,000 kinds of orchids in the world. Twenty-eight thousand! To put that in perspective, there are only 6,500 mammals and 11,000 birds. So why so many orchids? Because orchids got sick of the Maybe Train. Pollinators told them, ""This sounds great-circle back next week,"" and then never returned. They sat there with their delicious nectar, excited for the ""deal"" they were about to close...that never closed. So orchids adapted. They evolved designs so perfectly matched to one specific pollinator that the pollinator simply cannot resist them. A Bee Orchid that looks like a female bumble bee waiting for a partner. A Monkey-Face Orchid that smells like the ripe fruit one insect can't resist . Darwin's Star Orchid with a nectar tube only one moth on Earth can reach--meaning no competition for that moth, ever. Orchids stopped pitching, chasing, and ""I'm just following up"" They just figured out their target customer and became the perfect, irresistible fit. The orchid has total conviction it has what its ideal customer needs. So the customer moves to it. Conviction is the orchid's superpower. It can be yours too. This book teaches you how to move stalled deals by shifting from persuasion to conviction-and by building a message your ideal customer can't ignore, dodge, or ghost. Short chapters. Right to the point. Fun and engaging. Actionable. Packed with tools you can use today. Move your prospects from: ""Let me think about it,"" to ""Let's do it!""

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