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OverviewSeparating “Old Florida” myths from realities in a tourist haven with a deep Indigenous past Themes of unspoiled paradise tamed by progress can be seen in stories about pioneer history across the United States, especially in Florida. Selling Vero Beach explores how settlers from northern states created myths about the Indian River area on Florida’s Atlantic Coast, importing ideas about the region’s Indigenous peoples and marketing the land as an idyllic, fertile place of possibilities. In this book, Kristalyn Shefveland describes how in the Gilded Age, Indian River Farms Company and other boosters painted the region as a wild frontier, conveniently accessible by train via Henry Flagler’s East Coast Railway. Shefveland provides an overview of local Aís and Seminole histories that were rewritten by salespeople, illustrates how agricultural companies used Native peoples as motifs on their fruit products, and includes never-before-published letters between Vero Beach entrepreneur Waldo Sexton and writer Zora Neale Hurston that highlight Sexton’s interest in story-spinning and sales. Selling Vero Beach unpacks real and fabricated pasts, showing how the settler memory of Florida distorted or erased the fascinating actual history of the region. With a wide variety of stories invented to lure investors and tourists, many of which circulate to this day in a place that remains a top vacation destination, Vero Beach is an intriguing example of why and how certain pasts were concocted to sell Florida land and products. A volume in the series Florida in Focus, edited by Andrew K. Frank Full Product DetailsAuthor: Kristalyn Marie ShefvelandPublisher: University Press of Florida Imprint: University Press of Florida ISBN: 9780813079035ISBN 10: 0813079039 Pages: 216 Publication Date: 07 May 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationKristalyn Marie Shefveland is associate professor of American history at the University of Southern Indiana. She is the author of Anglo-Native Virginia: Trade, Conversion, and Indian Slavery in the Old Dominion, 1646–1722. Tab Content 6Author Website:Countries AvailableAll regions |