Full Product Details
Author: Mark Bernard (Instructor of American Studies and Communication Studies, University of North Carolina at Charlotte)
Publisher: Edinburgh University Press
Imprint: Edinburgh University Press
Dimensions:
Width: 15.60cm
, Height: 1.90cm
, Length: 23.40cm
Weight: 0.471kg
ISBN: 9780748685493
ISBN 10: 0748685499
Pages: 224
Publication Date: 17 June 2014
Audience:
Professional and scholarly
,
Professional & Vocational
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: Temporarily unavailable
The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you.
Reviews
"""Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance)."" -- Glenn Ward, The Gothic Imagination ""Roth is one of the primary filmmakers at the (stabbed and bleeding) heart of Mark Bernard's 'Selling the Splat Pack: The DVD Revolution and the American Horror Film'. In the Edinburgh University Press release, the author examines the business behind pushing the likes of Rob Zombie and the Saw franchise onto audiences of the multiplex and then, more tellingly, to home-video consumers who salivate over discs branded with lurid promises of ""UNRATED"" cuts and extra content... 'Selling the Splat Pack' emerges as a smart study in the economics of horror - not to be confused with the horror of economics."" -- Flick Attack and Bookgasm ""Bernard's criticism of the 'Splat Pack' (and their imported peers, French director Alexandre Aja and Scottish director Neil Marshall) is incisive and delightful, thoroughly researched and written with a scholar's skepticism and a fan's enthusiasm ... Bernard gives horror obsessives (or film studies majors) deep and insightful new angles from which to assess their favorite fright flicks. It won't help justify a taste for gore in the minds of those who can't stand it, but for those of us whose celluloid bloodlust is insatiable, 'Selling The Splat Pack' yields an abundance of ideas to ponder during repeat viewings."" -- Bryan Reed, Charlotte Viewpoint"
Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance). -- Glenn Ward, The Gothic Imagination Roth is one of the primary filmmakers at the (stabbed and bleeding) heart of Mark Bernard's 'Selling the Splat Pack: The DVD Revolution and the American Horror Film'. In the Edinburgh University Press release, the author examines the business behind pushing the likes of Rob Zombie and the Saw franchise onto audiences of the multiplex and then, more tellingly, to home-video consumers who salivate over discs branded with lurid promises of UNRATED cuts and extra content... 'Selling the Splat Pack' emerges as a smart study in the economics of horror - not to be confused with the horror of economics. -- Flick Attack and Bookgasm Bernard's criticism of the 'Splat Pack' (and their imported peers, French director Alexandre Aja and Scottish director Neil Marshall) is incisive and delightful, thoroughly researched and written with a scholar's skepticism and a fan's enthusiasm ... Bernard gives horror obsessives (or film studies majors) deep and insightful new angles from which to assess their favorite fright flicks. It won't help justify a taste for gore in the minds of those who can't stand it, but for those of us whose celluloid bloodlust is insatiable, 'Selling The Splat Pack' yields an abundance of ideas to ponder during repeat viewings. -- Bryan Reed, Charlotte Viewpoint
Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance). -- Glenn Ward, The Gothic Imagination Roth is one of the primary filmmakers at the (stabbed and bleeding) heart of Mark Bernard's 'Selling the Splat Pack: The DVD Revolution and the American Horror Film'. In the Edinburgh University Press release, the author examines the business behind pushing the likes of Rob Zombie and the Saw franchise onto audiences of the multiplex and then, more tellingly, to home-video consumers who salivate over discs branded with lurid promises of UNRATED cuts and extra content... 'Selling the Splat Pack' emerges as a smart study in the economics of horror - not to be confused with the horror of economics. -- Flick Attack and Bookgasm Bernard's criticism of the 'Splat Pack' (and their imported peers, French director Alexandre Aja and Scottish director Neil Marshall) is incisive and delightful, thoroughly researched and written with a scholar's skepticism and a fan's enthusiasm ... Bernard gives horror obsessives (or film studies majors) deep and insightful new angles from which to assess their favorite fright flicks. It won't help justify a taste for gore in the minds of those who can't stand it, but for those of us whose celluloid bloodlust is insatiable, 'Selling The Splat Pack' yields an abundance of ideas to ponder during repeat viewings. -- Bryan Reed, Charlotte Viewpoint
Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance). - Glenn Ward, The Gothic Imagination
Thorough and engaging 'Selling the Splat Pack' is an industrial and economic analysis of a cycle of brutal but popular works of the mid-2000s like the Saw series, Hostel and Haute Tension (Switchblade Romance). - Glenn Ward, The Gothic Imagination Roth is one of the primary filmmakers at the (stabbed and bleeding) heart of Mark Bernard's elling the Splat Pack: The DVD Revolution and the American Horror Film . In the Edinburgh University Press release, the author examines the business behind pushing the likes of Rob Zombie and the Saw franchise onto audiences of the multiplex and then, more tellingly, to home-video consumers who salivate over discs branded with lurid promises of UNRATED cuts and extra content... elling the Splat Pack emerges as a smart study in the economics of horror - not to be confused with the horror of economics. -- ick Attack and ookgasm
Author Information
Mark Bernard is an Instructor of American Studies and Communication Studies at the University of North Carolina at Charlotte. He is co-author (with Cynthia Baron and Diane Carson) of Appetites and Anxieties: Food, Film, and the Politics of Representation. He is currently working on a book about horror film acting and stardom (with Kate Egan) and a book about the representation of food in the horror film.
