Selling the Sea

Author:   Bob Dickinson ,  Andy M Vladimir
Publisher:   Wiley
Edition:   2nd
ISBN:  

9781280916885


Pages:   340
Publication Date:   01 January 2007
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Selling the Sea


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Overview

An insider's view of how the cruising business operates Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.

Full Product Details

Author:   Bob Dickinson ,  Andy M Vladimir
Publisher:   Wiley
Imprint:   Wiley
Edition:   2nd
ISBN:  

9781280916885


ISBN 10:   1280916885
Pages:   340
Publication Date:   01 January 2007
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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