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9780874808094

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An important history, and an important contribution to understanding the modern leviathan of sports.

An important history, and an important contribution to understanding the modern leviathan of sports. -- Chicago Tribune

""A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book.""--CHOICE ""An important history, and an important contribution to understanding the modern leviathan of sports.""--Chicago Tribune ""The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century.""--Sport History Review ""This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement.""--Larry R. Gerlach, University of Utah

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Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario. Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University. Scott Martyn is associate professor human kinetics at the University of Windsor.

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