Selling The Five Rings: The IOC and the Rise of Olympic Commercialism

Author:   Robert K Barney ,  Stephen R Wenn ,  Scott G Martyn
Publisher:   University of Utah Press,U.S.
ISBN:  

9780874807134


Pages:   400
Publication Date:   14 March 2002
Format:   Hardback
Availability:   Out of stock   Availability explained


Our Price $52.67 Quantity:  
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Selling The Five Rings: The IOC and the Rise of Olympic Commercialism


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Full Product Details

Author:   Robert K Barney ,  Stephen R Wenn ,  Scott G Martyn
Publisher:   University of Utah Press,U.S.
Imprint:   University of Utah Press,U.S.
Dimensions:   Width: 15.20cm , Height: 3.20cm , Length: 22.90cm
Weight:   0.680kg
ISBN:  

9780874807134


ISBN 10:   0874807131
Pages:   400
Publication Date:   14 March 2002
Audience:   College/higher education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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Reviews

<p> The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century. -- Sport History Review


An important history, and an important contribution to understanding the modern leviathan of sports. Chicago Tribune A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book. CHOICE The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century. Sport History Review This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement. Larry R. Gerlach, University of Utah


An important history, and an important contribution to understanding the modern leviathan of sports. Chicago Tribune


This is an exhaustively researched and richly detailed examination of how the IOC decided to go for the gold by marketing the Olympic Games and its identifying marks and symbols...A must-read for anyone interested in the nature of the modern Olympic movement. Larry R. Gerlach, University of Utah The most comprehensive account of modern Olympism to date. As the Olympic saga evolves, historians will look back to Selling the Five Rings as the most authoritative account of the Olympic Games' formative first century. Sport History Review A must read for anyone interested in the changing face of the Olympic movement or competitive sports in general, a beautifully written book. CHOICE An important history, and an important contribution to understanding the modern leviathan of sports. Chicago Tribune


Author Information

Robert Barney is professor emeritus and founding director emeritus of the International Center for Olympic Studies, School of Kinesiology, University of Western Ontario. Stephen Wenn is associate professor and chair of kinesiology and physical education at Wilfrid Laurier University. Scott Martyn is associate professor human kinetics at the University of Windsor.

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