Overview

Laird Smay compares the challenge of selling many of today's technologies to the challenge of convincing someone to eat a raw oyster for the first time. Today's technologies are transformational and require a new set of skills in order to generate demand for the changes these technologies entail. This book is a must read for sellers of today's transformational technologies. Smay brings logic and real life examples into the mix, and with his sprinkled-in metaphors and stories, this book is as fun to read as it is full of great material.

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9781933918556

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Laird Smay, founder of Augeo Sales Consulting, LLC, is an international speaker, consultant, trainer and authority on selling transformational technologies. With over 30 years experience, Laird helps sales teams compete and win in the highly competitive tech markets by learning how to align their solutions with the key drivers of business transformation. Laird lives in Scottsdale, AZ

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