Overview

Starting in a new market is a challenge, even if your company already has extensive export experience. An international sales agent is the conduit to your film's distribution outside of its country of origin. The sales agent will acquire a set of rights from you, pitch and sell these distribution rights to potential distributors around the world, draft distribution agreements, deliver the physical and electronic materials of your film to these distributors and, finally, collect and pay the revenue due to you. An international agent will be your partner for years, helping craft the commercial life of your film on the world stage. This book is for small and medium sized businesses that are new to exporting and seek qualified international sales agents for an export program. Fourteen different methods to identify prospective sales agents are furnished. A step by step procedure to evaluate the agents is presented. The book discusses the value of international sales agents and enumerates the services a small business should expect from a qualified agent. A method is offered to build a profile of a qualified agent, an agent with the necessary qualifications to represent the small business. A guide is furnished to select initial target countries for a new export program. International sales agents are to export success as location is to real estate. Representation by qualified agents is the key to a successful export program. This book will enable small businesses to find qualified international sales agents.

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