Overview

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these cliches. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business. This translates into millions of dollars in lost income over the course of a career, according to best- selling author and speaker Dr. Gary S. Goodman.

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9781722501945

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Dr. Gary S. Goodman is a dynamic professional keynote speaker, seminar presenter, management consultant, and thought leader in sales, customer service, negotiation, career and personal development. Best-selling author of more than 20 books and audio books, his client list contains many of the Fortune 100 as well as aspiring smaller enterprises. He is a frequent expert commentator on media worldwide, including CNBC and more than 100 radio stations. He has been awarded the highest 5-star interview rating by the Copley News Network. He has authored more than 1,800 searchable articles, appearing in more than one million publications, online. Gary has also taught on the regular faculty at the University of Southern California, California State University Northridge, and DePauw University. Additionally, his groundbreaking seminars have been sponsored worldwide by professional associations, corporations, and by 39 universities. He is celebrating his 20th year teaching at UCLA and his 12th at U.C. Berkeley, the top two public universities in the world.

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