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9781787384927

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'A fascinating work on how the Nazis sold Hitler to the German people and vice-versa, almost like a modern commercial brand.' * Evening Standard (Best Books of 2016) * 'Illuminatingly treats the Third Reich's deployment of myths, symbols, and rhetoric with the eye and ear of a theorist keenly tuned to the subtle plays of power and desire within the manufacture of the spiritual-religious idea that is Nazism ... A fresh take on an area of scholarship dominated by historians, Selling Hitler teems with insight.' * Los Angeles Review of Books * '[A] fresh, surprising and important look at a neglected aspect of the history of Nazi Germany. [...] O'Shaughnessy boldly deconstructs the Nazi propaganda machine and its vast output.' * Jewish Journal *

'A fascinating work on how the Nazis ""sold"" Hitler to the German people and vice-versa, almost like a modern commercial brand.' * Evening Standard (Best Books of 2016) * 'Illuminatingly treats the Third Reich's deployment of myths, symbols, and rhetoric with the eye and ear of a theorist keenly tuned to the subtle plays of power and desire within the manufacture of the ""spiritual-religious idea"" that is Nazism ... A fresh take on an area of scholarship dominated by historians, Selling Hitler teems with insight.' * Los Angeles Review of Books * '[A] fresh, surprising and important look at a neglected aspect of the history of Nazi Germany. […] O'Shaughnessy boldly deconstructs the Nazi propaganda machine and its vast output.' * Jewish Journal *

Author Information

Nicholas O'Shaughnessy (PhD) is Professor of Communication at Queen Mary, University of London. He studied at Cambridge, Oxford and Columbia universities and among his many publications are The Marketing Power Of Emotion (OUP) and The Phenomenon of Political Marketing (Macmillan).

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