Selling Financial Products
Author:   James B Bexley
Publisher:   Pearson Education (US)
ISBN:  

9780132752138


Pages:   192
Publication Date:   02 August 2011
Format:   Paperback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Selling Financial Products


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Overview

A solid foundation to selling financial products and services.   Bexley is designed to take the fear out of selling by explaining key concepts and then effectively showing readers how to apply the concepts to selling financial products. And since sales is a skill that needs to be practiced, this text promotes practice by providing several cases and exercises.

Full Product Details

Author:   James B Bexley
Publisher:   Pearson Education (US)
Imprint:   Pearson
Dimensions:   Width: 18.10cm , Height: 1.10cm , Length: 23.00cm
Weight:   0.248kg
ISBN:  

9780132752138


ISBN 10:   0132752131
Pages:   192
Publication Date:   02 August 2011
Audience:   Adult education ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Chapter 1: Times Have Changed Chapter 2: Introduction to Selling Chapter 3: Selling Scope Chapter 4: The Selling Officer Chapter 5: Prospecting for Business Chapter 6: Successful Selling Cycle Chapter 7: Product Knowledge Chapter 8: Pricing in the Selling Process Chapter 9: Calling Program a Must to Sell Chapter 10: Advertising/Marketing to Sell Chapter 11: Marketing Research to Successfully Chapter 12: Ethics in Selling Financial Products and Services

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