Overview

"There is a way to promote your business without being forced into stressful sales formulas. You can increase sales and still be authentic to who you are. If you are tired of ""selling yourself,"" if you don't know how to grow your business, if you're not sure how to consistently increase revenue, then this book will be your guide to doing all of that and--in your own natural way. In Sell Without Being Salesy, author and Fortune 500 executive coach Stephanie Wachman presents a practical guide for how to build your business by developing high-quality authentic relationships. She encourages professionals to abandon sales approaches that rely on manipulative, impersonal interactions. Instead, she reveals how to strengthen business relationships by being fully engaged in every conversation and relating well. ""Our relational abilities will set us apart from our competition,"" says Wachman. ""The key is knowing how to build relationships."" By reading this book, you will learn how to: Grow and sustain a strong network of business relationships Prepare for and participate in networking events with the right mindset Avoid a financial roller coaster by consistently investing time in business development Engage and grow your practice by developing your dormant, current, and potential clients You don't have to sell anything. You just have to be yourself, be relational, and look for ways to help others."

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9780578525839

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Reviews

The thought of mingling with strangers at a networking event makes my stomach turn. In Stephanie's new book, I learned how to better prepare myself for talking about my business without sounding salesy. . . . I'm ready for my next networking opportunity. Bring it on! Brandy Whalen, Media Strategist Sell Without Being Salesy is a must-have book for anyone in the professional services industry who wants to attract clients in an authentic way. There are many books that teach sales tactics, but few teach us how to build powerful relationships that result in sales without feeling pushy or salesy in the process. Stephanie shows you how to do just that! Jessica Nazarali, CEO of Jessica Nazarali Consulting Sell Without Being Salesy is a great read with direct, specific advice. The talking point suggestions are immediately applicable. Reading this book makes attending business gatherings much more enjoyable and purposeful. I appreciate Stephanie's understanding of the value of authenticity. Laura Alms, Attorney The knowledge and perspective that Stephanie has compiled in this book is a must have for any professional service provider looking to create more long-lasting strategic business relationships. Rob Grabil, President, Chief Executive Network Stephanie is spot-on with her advice for professional service providers. We are not door-to-door salesmen. We need to foster the long-lasting trust and confidence of our clients. This book gave me clarity on how to do that in a natural, authentic way. I especially enjoyed the tips on adjusting my mindset going into conferences and networking events. Rose Standifer, Attorney Stephanie Wachman demystifies the conundrum of sales talk and technique with practical steps that move the reader away from the complicated and into the simplicity of what the sale is really about. Jon Khoury, Executive Director of Cottonwood Center for the Arts Stephanie brings a natural enthusiasm and years of experience developing strategic, longterm business relationships. Her focus on serving others--not selling her services--is refreshing. I recommend this read to anyone who wants to become a more effective and relaxed development officer. Laura Blackburn, Client Advisor

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