Overview

If your agency's future is tied to making stuff, then you're destined to be on a perpetual financial roller coaster. Someone will always make stuff less expensively than you can. We're entering the era of the authority. While you may already be sick of the phrase thought leader, the truth is there aren't that many of them in our industry. Thought leaders don't write content that any other agency could claim. Thought leaders don't write about anything and everything and thought leaders don't compete on price. And their time is now. Experts are afforded the highest level of confidence and trust because they have a depth of knowledge that can't be denied or easily replicated. Why wouldn't we capitalize on that, as opposed to writing generic marketing tip posts that look like every other agency's content? Agencies are at the cusp of a huge shift, and if you take full advantage now, you're going to be tough to catch. You can own an authority position that will future-proof your agency.

Full Product Details

9781947305076

Table of Contents

Reviews

Authority sounds like a word a bully would love: It suggests power, prestige, command. But the truth is that authority is more about honing and sharing your expertise through speaking, writing, a point of view. The word author is embedded right into authority. Clever, huh? What Drew and Stephen have done is given you a field guide to being a true authority, and showing you how to connect that to your growing business. Recommend!--Ann Handley, CCO, MarketingProfs and WSJ bestselling author of Everybody Writes and Content Rules If I was writing a business and strategy book for marketing agencies, it would be Sell with Authority. This book is most likely the only thing standing between your agency and oblivion. Save yourself (and your agency) by following this critical guide to agency success.--Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing Incredibly useful! This is the ultimate guide to growing an agency with thought leadership and content marketing. A must-read for every agency owner and manager.--Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers Sell with Authority is the definitive guide to future-proof your agency. As competition increases in our industry, Drew and Stephen have a solution that outlines every step and tool you will need to establish an authoritative position. They give you the right questions including the ones that define your point of differentiation, which is the only way to avoid commoditization of your agency. Read this book, roll up your sleeves, and follow this map to a more profitable future.--Sara Steever, President of Paulsen Staying relevant for the future is what professional services businesses are struggling to accomplish. For the first time, a book that gives a realistic plan on how to actually create thought leadership that works. Not theoretical prose, but an actual plan to do it along with examples of best practices. Read it today and put it into action next week!--Renae Krause, Co-Founder of er marketing The world around us is changing so fast, it's hard for agency owners - in fact any business owner - to keep up. Selling with Authority is an easy-to-read playbook that explains why these changes are taking place and offers specifics on how we can quickly take action to get in front of the competition.--Stephen Fry, President of Spindustry Want to grow faster? Sell with Authority is a must read - an innovative business development framework for agencies of all sizes. Read it. Do it. Sell with authority!--Robin Boehler, Mercer Island Group You're selling the wrong stuff! Don't worry, almost every other agency out there is as well. It's time to stop. Drew and Stephen, in their new book Sell with Authority not only tell you what you're selling is wrong, but why it's wrong. You need to be selling gray matter - your thinking and expertise. You need to be an authority. But how do you do that? How do you pivot and make the shift from selling stuff to selling smarts? How do you carve out a position of authority for yourself and your business? As an agency owner, I can tell you it's not easy. It takes focus and dedication and it's a shift we're continuing to navigate. Drew and Stephen share real-world examples and provide tips, tricks, and tools to get it done. You won't find two individuals more passionate about our profession and more caring about helping you succeed. Do yourself a favor...read this book.--Brad Gillum, CEO of Willow Marketing

"""Authority"" sounds like a word a bully would love: It suggests power, prestige, command. But the truth is that ""authority"" is more about honing and sharing your expertise through speaking, writing, a point of view. The word ""author"" is embedded right into ""authority."" Clever, huh? What Drew and Stephen have done is given you a field guide to being a true authority, and showing you how to connect that to your growing business. Recommend!--Ann Handley, CCO, MarketingProfs and WSJ bestselling author of Everybody Writes and Content Rules If I was writing a business and strategy book for marketing agencies, it would be Sell with Authority. This book is most likely the only thing standing between your agency and oblivion. Save yourself (and your agency) by following this critical guide to agency success.--Joe Pulizzi, Author, Killing Marketing, Content Inc. and Epic Content Marketing Incredibly useful! This is the ultimate guide to growing an agency with thought leadership and content marketing. A must-read for every agency owner and manager.--Jay Baer, Founder of Convince & Convert and co-author of Talk Triggers Sell with Authority is the definitive guide to future-proof your agency. As competition increases in our industry, Drew and Stephen have a solution that outlines every step and tool you will need to establish an authoritative position. They give you the right questions including the ones that define your point of differentiation, which is the only way to avoid commoditization of your agency. Read this book, roll up your sleeves, and follow this map to a more profitable future.--Sara Steever, President of Paulsen Staying relevant for the future is what professional services businesses are struggling to accomplish. For the first time, a book that gives a realistic plan on how to actually create thought leadership that works. Not theoretical prose, but an actual plan to do it along with examples of best practices. Read it today and put it into action next week!--Renae Krause, Co-Founder of er marketing The world around us is changing so fast, it's hard for agency owners - in fact any business owner - to keep up. Selling with Authority is an easy-to-read playbook that explains why these changes are taking place and offers specifics on how we can quickly take action to get in front of the competition.--Stephen Fry, President of Spindustry Want to grow faster? Sell with Authority is a must read - an innovative business development framework for agencies of all sizes. Read it. Do it. Sell with authority!--Robin Boehler, Mercer Island Group You're selling the wrong stuff! Don't worry, almost every other agency out there is as well. It's time to stop. Drew and Stephen, in their new book Sell with Authority not only tell you what you're selling is wrong, but why it's wrong. You need to be selling gray matter - your thinking and expertise. You need to be an authority. But how do you do that? How do you pivot and make the shift from selling stuff to selling smarts? How do you carve out a position of authority for yourself and your business? As an agency owner, I can tell you it's not easy. It takes focus and dedication and it's a shift we're continuing to navigate. Drew and Stephen share real-world examples and provide tips, tricks, and tools to get it done. You won't find two individuals more passionate about our profession and more caring about helping you succeed. Do yourself a favor...read this book.--Brad Gillum, CEO of Willow Marketing"

Author Information

"Drew McLellan has worked in advertising for over 25 years and started his own agency in 1995 after a five-year stint at Y&R. He also owns and runs Agency Management Institute (AMI), serving more than 250 small to mid-sized agencies annually, helping them build agencies that are sustainable, scalable, and profitable. Drew often appears Forbes, Entrepreneur Magazine, New York Times, AdAge, CNN, Businessweek, and many others. The Wall Street Journal calls him ""one of 10 bloggers every entrepreneur should read.""Stephen Woessner founded Predictive ROI in 1999 and remains its CEO and owner. He's also hosts Onward Nation - a top-rated podcast focused on how today's top business owners think, act, and achieve their goals. Stephen is the author of four books, including the #1 best selling Profitable Podcasting. His digital marketing insights have also been featured in Entrepreneur.com, Forbes.com, The Washington Post, and Inc. Magazine."

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