Overview

Dale Carnegie Training shares a fresh take on the tried and true concepts in sales. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to have a great product with useful features and benefits. In Sell!: Open the Door and Close the Sale, Dale Carnegie Training shares the REAL modern sales cycle — one that is more like event planning than the traditional sales funnel. Readers will learn the four steps to modern selling. From developing your customer avatar to using the Internet to get leads, this book is a fresh take on the tried and true concepts in sales.

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9781722505363

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Dale Carnegie & Associates, Inc. provides workplace learning and performance solutions. It offers leadership, team, and corporate training courses, including skills, communications and human rela- tions/skills, leadership training for managers, sales advantage, and sales success cours- es. The company's course subjects include change management, customer service, effec- tive communication and interpersonal skills, employee engagement, executive training, leadership, organizational development, pre- sentation effectiveness, and sales. Its training categories include various courses, three day seminars, two day seminars, Web events, one day seminars, events, and online training services. The company was founded in 1912 and is based in New York City with locations and additional offices throughout the world.

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