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Full Product Details

Author:   Robin Kiera
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 14.20cm , Height: 2.00cm , Length: 21.80cm
Weight:   0.340kg
ISBN:  

9781394189052

ISBN 10:   1394189052
Pages:   224
Publication Date:   09 November 2023
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Foreword by Julian Teicke xiii Foreword by Dr Stefan Knoll xvii Introduction xix Part I: Introducing Attention Hacking 1 Chapter 1: Leading You Through the Digital Jungle Like Crocodile Dundee 3 Chapter 2: ‘It’s the Mindset, Stupid.’ 17 Chapter 3: Sales Is Broken, and Operations Has Seen Better Times 29 Chapter 4: Imagine It’s the End-of-the-Year Selling Season and No One Is Listening 39 Chapter 5: How Attention Hacking Works 49 Chapter 6: Knowledge Is Not in Short Supply 57 Part II: Implementing Attention Hacking 63 Chapter 7: Set (Unrealistic) Goals 65 Chapter 8: Get Started on the Right Foot 69 Chapter 9: Engage Your Community 75 Chapter 10: Use Suitable Formats 85 Chapter 11: Digitally Scale Offline Events 101 Chapter 12: Be Where the Customer Is 111 Chapter 13: Become a Content Machine 167 Chapter 14: Identify Your Relevant Influencers 173 Chapter 15: Build Social Media into Your Daily Routine 175 Chapter 16: Build an Effective Sales Funnel 177 Chapter 17: Summing Up Attention Hacking 183 Chapter 18: Digitalscouting: We Make Your Customer Come to You 187 Index 191

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Author Information

ROBIN KIERA is CEO of Digitalscouting, one of the hottest consulting and marketing agencies in Europe, where he works with top-ranked influencers, speakers, and thought leaders in the insurance and finance industries. Robin is a frequent public speaker at insurance and tech events.

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