Overview

If you are a new or struggling salesperson, this book will introduce you to a whole new approach to selling and help you overcome any self-limiting fears or beliefs that are holding you back.If you are an experienced salesperson, this book will help you to refresh your perspective, give you some new ideas, and help you advance in the art of sales. After you have read this book you will be able to: use basic concepts of human psychology to understand how to build relationships, how to get to the real motivation for a prospect's interest in buying (or for not buying!), how to break through common stalls and objections, how to get the best possible price for your product or service and. You will learn to love the game of selling!Even if you aren't a salesperson at all, this book will help you to negotiate your next raise and to win arguments with your spouse or your children.

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9781477690338

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Author Information

Howard Maslich is the president and founder of Specialized Training Services, which was founded in 1976. Howard is a former psychology professor and has personally trained and coached more than 10,000 professional sales people. Clients have obtained measureable revenue increases after participating in one of Howard's sales training programs.Specialized Training Services is a consulting and training firm specializing in sales and management productivity and effectiveness. His first book, Sell More Easily, documents his path from transitioning from his role as a psychology professor, to becoming a top level salesman, and then a top earning sales trainer. He shares all of his missteps, foibles and embarrassing moments openly along side his successes in a way that makes it feel like you're sharing stories over a beer. Howard's goal with this book was to make sales principals accessible to every current or potential sales person, as well as non-sales people who find themselves occasionally in positions of negotiation, whether with a customer, a boss, or a spouse. For more information about Howard and his selling method visit his website at http: //www.wnysalestraining.com.

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