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9781452117140

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A real-world introduction to the principles of Classical Western design through the eyes and mind of one of today's most important design entrepreneurs. - Leonard Koren, author of Wabi Sabi for Artists, Designers, Poets and Philosophers

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Rob Forbes is best known as the founder of Design Within Reach and PUBLIC Bikes, to which he's brought his background in design, art, culture, business, and commerce. He has exhibited his artwork in the United States and curated an exhibition at the Frank Lloyd Gallery, given a popular TED talk on 'Ways of Seeing,' taught at the Cleveland Institute of Art and the University of the Arts in Philadelphia, and been honored by the Russel Wright Design Center.

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