Overview

For courses in Web Graphics and Design. Much of the book consists of visual case studies that give information that most sites wont give out- what worked for them, why and exactly how. Readers learn the insider secrets of successful business planning, budgeting, and collaboration. Each case study explores both the client and developer point of view, so readers can see for themselves what works and what doesnt. This book gives students everything they need to guarantee a successful site and Web business.

Full Product Details

Author:   David Siegel
Publisher:   Pearson Education (US)
Imprint:   New Riders Publishing
Dimensions:   Width: 20.50cm , Height: 1.70cm , Length: 25.50cm
Weight:   0.853kg
ISBN:  

9781568303826

ISBN 10:   1568303823
Pages:   320
Publication Date:   11 August 1997
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Out of stock  

Table of Contents

I. 1. Land Rover-Adjacency Brand New Media. 2. Pyramid Breweries-Worker Bees and Brazil Design Group. 3. HIV in Site-Art Science W3 Development. 4. Convomania-Clear Ink. 5. Salon-In House. 6. Lucent College Recruitment-Studio Verso. 7. Stolichnaya-Margeotes | Fertitta + Partners. 8. National Geographic-Big Hand, Inc., Methodfive, Second. 9. Doonesbury-Headland Digital Media. 10. Fabric-In House. 11. Virgin Records America-Ikonic, Inc. 12. The RREEF Funds-Studio Verso. 13. Porsche USA-The Designory. 14. The Hamptons-Evantide Graphical. 15. Women's Wire-In House. II. 1. Clients Are from Mars, Contractors Are from Venus. 2. The Value of Design. 3. Partnering (for Clients). 4. Partnering (for Contractors). 5. Setup. 6. The Project Site. 7. Phase One-Strategy and Tactics. 8. Phase Two-Content Development and Design. 9. Phase Three-Production. 10. Phase Four-Launch and Maintenance. 11. The Adventure Continues.

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