Overview

"UNLOCK THE LATEST STRATEGIES FOR TRADE SECRET PROTECTION In the highly-anticipated second edition of his ""must have"" resource on trade secrets, James Pooley dispenses the latest insights on protecting information assets in our hyperconnected world. With substantive updates related to artificial intelligence, the trade war with China, the CoVID-19 pandemic, and the passage of the Defend Trade Secrets Act, Pooley outlines strategies for modern businesses to protect and monetize their trade secrets amid a rapidly-changing globalized economy. Michael Malone, author of over 20 books on technology and business, writes the foreword for the second edition of SECRETS - a comprehensive guide for what managers and business owners can do to protect and exploit their competitive advantage, maintain productive business relationships, and avoid lawsuits. CAN YOU KEEP A SECRET IN THIS HYPERCONNECTED WORLD? Information is the business asset of the 21st century. So our impulse may be to guard it. Yet in a flat global economy, we have to share it-not just with employees but also partners, vendors, customers and consultants. Here's the risk: secrets falling into the wrong hands can destroy a project, or even bring down a company. And the same technology that enables seamless communication also makes data theft easy, cheap and hard to detect. So what can managers and business owners do to protect and exploit their competitive advantage, maintain productive relationships, and avoid lawsuits? In Secrets you will find the answers, discovering how to: Identify and reduce your risk of information loss Deal with employees leaving to join or start a competitor Manage your data on the Internet and in the Cloud Build an information protection program with best practices Respond when you find a breach of confidentiality INTERNATIONAL EXPERT ON TRADE SECRET MANAGEMENT James Pooley has been a Silicon Valley lawyer, leader, manager, diplomat, professor and writer. From 2009 to 2014 he was Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, an agency of the United Nations, where he ran the international patent system."

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9780996391016

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Reviews

"""Jim Pooley has spotted one of the great ironies of modern business: In an age of transparency and 'open innovation, ' the value of secrets has skyrocketed. And so has their vulnerability. - Stan McCoy, former Assistant U.S. Trade Representative ""Pooley makes the reader feel every creak of the tightrope innovators must walk between trusting sensitive information with others yet also taking smart precautions against lawsuits, leaks, and outright theft."" - Louis Foreman, creator of Emmy Award-winning PBS series ""Everyday Edisons"" and author of ""The Independent Inventor's Handbook"" ""The book is a dose of reality to those in denial about the real and pervasive dangers of the world we live in."" - Federico Faggin, co-inventor of the microprocessor ""With patent protections in America shrinking steadily, more and more companies and their lawyers will have to turn to trade secrets, and this guide will illuminate the way for all."" - Hon. Paul Michel, Chief Judge (ret.), Federal Circuit Court of Appeals ""Jim Pooley has spotted one of the great ironies of modern business: In an age of transparency and 'open innovation', the value of secrets has skyrocketed. And so has their vulnerability. With a mix of vivid storytelling and practical advice, Jim explains the challenge and how to master it. A must-read for every innovator."" - Stan McCoy, former Assistant U.S. Trade Representative for Intellectual Property and Innovation ""In the Information Age, ideas are our most valuable currency. Anyone who innovates needs a practical guide to protecting valuable business information. Here it is. Using clear language and an abundance of useful examples, Jim lays out how a company's proprietary information can be protected in an era when everything and everyone is interconnected."" - Peter Detkin, Founder of Intellectual Ventures and former Vice President of Intel"

"""Pooley makes the reader feel every creak of the tightrope innovators must walk between trusting sensitive information with others yet also taking smart precautions against lawsuits, leaks, and outright theft."" - Louis Foreman, creator of Emmy Award-winning PBS series ""Everyday Edisons"" and author of ""The Independent Inventor's Handbook"" ""The book is a dose of reality to those in denial about the real and pervasive dangers of the world we live in."" - Federico Faggin, co-inventor of the microprocessor ""With patent protections in America shrinking steadily, more and more companies and their lawyers will have to turn to trade secrets, and this guide will illuminate the way for all."" - Hon. Paul Michel, Chief Judge (ret.), Federal Circuit Court of Appeals ""Jim Pooley has spotted one of the great ironies of modern business: In an age of transparency and 'open innovation', the value of secrets has skyrocketed. And so has their vulnerability. With a mix of vivid storytelling and practical advice, Jim explains the challenge and how to master it. A must-read for every innovator."" - Stan McCoy, former Assistant U.S. Trade Representative for Intellectual Property and Innovation ""In the Information Age, ideas are our most valuable currency. Anyone who innovates needs a practical guide to protecting valuable business information. Here it is. Using clear language and an abundance of useful examples, Jim lays out how a company's proprietary information can be protected in an era when everything and everyone is interconnected."" - Peter Detkin, Founder of Intellectual Ventures and former Vice President of Intel"

Author Information

"JAMES (JIM) POOLEY is one of the world's leading experts in trade secret law and data asset management, serving as co-counsel, testifying expert and advisor. In addition to this book and its earlier editions, he is the author of the lawyer's desk reference Trade Secrets (Law Journal Press) and coauthor of the Patent Case Management Judicial Guide (Federal Judicial Center). The U.S. Senate Judiciary Committee relied on Jim for advice and testimony regarding the 2016 Defend Trade Secrets Act, and one Senator called his participation ""instrumental"" in achieving passage of this landmark legislation.In 2009 Jim was appointed by the White House to a five-year term as Deputy Director General for Innovation and Technology at the World Intellectual Property Organization, a specialized agency of the United Nations, where he served as the senior American diplomat regarding intellectual property and managed the international patent system.He has served as President of the American Intellectual Property Law Association and Chairman of the National Inventors Hall of Fame. He is Chair Emeritus of the Sedona Conference Working Group on Trade Secrets and is CoChair of the Trade Secrets Task Force of the International Chamber of Commerce. For many years he taught Trade Secret law at the University of California Berkeley Law School. In 2016 he was inducted into the Intellectual Property Hall of Fame for his contributions to IP law and practice.Jim has been involved since his youth in the Boy Scouts of America, serving in local and national volunteer positions. He has been recognized by the BSA as a Distinguished Eagle Scout and is also a Baden-Powell Fellow. He is an honors graduate of Lafayette College and received his JD degree from Columbia University Law School as a Harlan Fiske Stone Scholar. He speaks French at an advanced level."

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