Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation

Author:   Jimmy Ghinis
Publisher:   Jimmy Ghinis
ISBN:  

9780359464166


Pages:   100
Publication Date:   26 February 2019
Format:   Paperback
Availability:   In stock   Availability explained
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Secret Techniques for Evaluating (Cpc) Cost Per Click Advertising: Google Adwords and Yahoo Overture Action Research Evaluation


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Overview

Academic book turns into a popular book read. Artificial, linkage and conversion analysis. One of the three is demonstrated to be the most important. 30 day tracking visitor period versus 24 hour period that Ad Firms stipulate. What can happen in the next 29 days is demonstrated. Find out real hidden characteristics only artificial visitors have and learn how to combat them. Inventory of clicks of how many clicks locally register versus the Ad Firms and why missing clicks occur. Untargeted advertising is almost as good as targeted advertising with demonstrations. Tag detection techniques shown which can evaluate CPC advertising. Jimmy Ghinis has a Master of Science Degree from the University of Liverpool. His first thesis written was Data Mining Techniques for evaluating Cost Per Click Website Advertising. Google Adwords and Yahoo Overture was evaluated in his action research and there he achieved his MSC degree.

Full Product Details

Author:   Jimmy Ghinis
Publisher:   Jimmy Ghinis
Imprint:   Jimmy Ghinis
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.145kg
ISBN:  

9780359464166


ISBN 10:   0359464165
Pages:   100
Publication Date:   26 February 2019
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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