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9781839995378

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Reviews

“Masuda transforms the visual into the visceral, his work bridges cultures, disciplines, and generations. This book is a vital map of how color, story, and spirit can transcend trauma and tradition to shape new futures. A must read for any artist, designer who believes in emotional and cultural resonance.” —James Meraz, Associate Chair of Graduate Spatial Experience Design, Professor, ArtCenter College of Design, Ca USA. “Sebastian Masuda is a seminal figure in the development of what we now know as Harajuku fashion; he is part of the true roots of a movement that began as a subculture in a small area of Tokyo, and became a global force. Though central to the emergence of kawaii cute culture, as a critical creative force and mode of self-empowerment, it is only with this welcome work that he is beginning to receive the attention he deserves.” —Thomas Looser, Chair of the Department of East Asian Studies, Associate Professor of Japanese Studies, New York University, USA. “ ‘Yes, KAWAII is Art – EXPRESS YOURSELF-’ was the title of Sebastian’s exhibition at JAPAN HOUSE LA in 2024. More than just a trendy pop culture, KAWAII is a philosophy of life. This book helps deepen the understanding about his way of life, and how his upbringing and professional journeys have shaped his creative world.” —Yuko Kaifu, President, JAPAN HOUSE Los Angeles, USA.

Author Information

Yuniya Kawamura is professor of sociology at the Fashion Institute of Technology (FIT) in New York.

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