Overview

Stop trying to teach yourself SEO and learn it the smart way because SEO just got easy! Learn the SEO Strategies to Rank at the Top of Google! Read this book and create a winning SEO strategy: Increase your site rankings, traffic and sales! This easy to follow book breaks down SEO into manageable chunks to make learning easier. It takes you from the very basics to more advanced material. So no matter what level you're at, there's something in this book for you! SEO is a highly paid skill that is much in demand. By investing a small sum in this book, you can do SEO for your business yourself, in-house, so stop wasting thousands with a marketing agency! No one knows your business better than you! Some topics this book covers: Introduction and Setting Up Everything What is Online Marketing? Characteristics of a Good Domain Name Examples of Different TLDs and Who Uses Them Subdomain vs Subdirectory Choosing the Right TLD Do TLDs Affect Rankings Website Design: DIY or Hire Someone? Types of Site Design: Page Layouts Different Methods of Digital Marketing Helpful Sites and Wordpress Plugins Digital Marketing FAQs Search Engine Optimization Introduction to SEO On-Page SEO Off-Page SEO Local SEO Steps Involved: On-Page SEO Site Structure How to Have a Good Site Structure How to Create a Sitemap How to Create a Robots.txt File Dealing With Not Found Pages and Redirects Conducting Keyword Research Optimizing Your Site Content Steps Involved: Off-Page SEO Link Building Process 100+ Link Building Ideas Importance of Link Anchor Text Nofollow vs Dofollow What Makes a Good Link Outreach Email Do's and Don'ts Outreach Email Tips Link Earning Strategies Creating and Using Search Strings Using Different Modifiers to Create Search Strings Steps Involved: Local SEO Google My Business Page On-Site Optimization Citation Building Google + Reviews Local Links When Things Go Wrong: Penalties and Algorithmic Changes White Hat vs Black Hat SEO Past Algorithm Changes Avoiding Penalties How to Know You've Been Hit by a Penalty What to Do if You've Been Hit by a Penalty Disavow Process Reconsideration Process SEO Tools and Helpful Sites SEO FAQs ... and More! Search engine optimization is vital for the success of any business in this age. Millions of searches are conducted each and every day and if your site isn't ranking, you're missing out! Not only is it important to rank, but to rank well! And this book teaches you the best practices, steps and tips to do that and more! So buy this book now to create and implement a successful SEO strategy for yourself!

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9781533328052

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Author Information

Shivani Karwal is entrepreneur and founder of Digiologist, an eLearning platform providing digital marketing training through online video courses.

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