Search Engine Optimization: An Hour a Day
Author:   Jennifer Grappone ,  Gradiva Couzin
Publisher:   John Wiley and Sons Ltd
Edition:   2nd Revised edition
ISBN:  

9780470226643


Pages:   384
Publication Date:   11 April 2008
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $79.17 Quantity:  
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Search Engine Optimization: An Hour a Day


Overview

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Full Product Details

Author:   Jennifer Grappone ,  Gradiva Couzin
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 18.90cm , Height: 2.10cm , Length: 23.20cm
Weight:   0.590kg
ISBN:  

9780470226643


ISBN 10:   0470226641
Pages:   384
Publication Date:   11 April 2008
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Introduction. Part I Foundation. Chapter 1 Clarify Your Goals. Chapter 2 Customize Your Approach. Chapter 3 Eternal Truths of SEO. Chapter 4 How the Search Engines Work Right Now. Part II Strategy. Chapter 5 Get Your Team on Board. Chapter 6 Your One-Month Prep: Baseline and Keywords. Part III Your SEO Plan. Chapter 7 Month One: Kick It into Gear. Chapter 8 Month Two: Establish the Habit. Chapter 9 Month Three: It's a Way of Life. Chapter 10 Extra Credit and Guilt-Free Slacking. Appendix. Glossary. Index.

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Author Information

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization. Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.

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