Overview

If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You'll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.Book I explores how search engines work and which ones offer the best exposureLearn to develop a keyword strategy and be competitive with Books II and IIIBook IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audienceTips in Book VI show how to line up relevant links for a better search showingBook VII shows how to get more from your server and content management systemDiscover how to measure your site's success in Book VIIIBook IX helps you globalize your success by marketing in Asia, Europe, and Latin AmericaUse SEO and Book X tips to build your brandWith all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

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9781283100786

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