Search Analytics for Your Site: Conversations with Your Customers
Author:   Louis Rosenfeld
Publisher:   Rosenfeld Media
ISBN:  

9781933820200


Pages:   224
Publication Date:   06 July 2011
Format:   Paperback
Availability:   Available To Order   Availability explained
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Search Analytics for Your Site: Conversations with Your Customers


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Overview

Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Full Product Details

Author:   Louis Rosenfeld
Publisher:   Rosenfeld Media
Imprint:   Rosenfeld Media
Dimensions:   Width: 15.20cm , Height: 1.20cm , Length: 22.90cm
Weight:   0.308kg
ISBN:  

9781933820200


ISBN 10:   1933820209
Pages:   224
Publication Date:   06 July 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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