Overview

A unique guidebook to B2B marketing and sales for practicing and aspiring managers.In Seamless – Your Best Guide to a Successful B2B Marketing, Selling, and Account Management Process, the authors and 20 successful businesspeople share their practical experience and the valuable lessons they learned at the sharp end of branding, selling, and marketing. Expert opinion, academic theory, research, and practical advice are summarized with explanatory graphics and dos and don'ts lists for each topic. Essential for students of business and the managers of any size or type of firm, Seamless will educate and guide you through the marketing, sales, and account management process to business success.

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9781637424773

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Reviews

Great to see a book on B2B which starts, where so much B2B marketing falls down, with the importance of smart understanding of the customer.--Jane Frost, CBE. CEO, the Market Research Society Seamless is a thorough and systematic approach to learning what works (and what doesn't) at the sharp end of sales and marketing. At every step there are examples and anecdotes to bring it all to life!--Jacqui Rand, Founder and Director, The Channel Consultants Ltd This promises to be a handy and concise reference for managers and students of the vital marketing and sales roles.--Charles Besondy, President and Author, Besondy Publishing LLC

Author Information

Peter Bayley has an outstanding high-tech sales and marketing management background, with unique, long-term achievements in brand-building and marketing for global IT businesses. He has extensive consulting, non-exec and interim management experience in small and large companies, throughout the UK, Europe and the USA. He is an author and business commentator.

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