Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Seagram's Seven Crown, otherwise known as Seagram's Seven, is a brand of Canadian whisky produced by Diageo under the Seagram name. Seagram's beverage division was acquired by Diageo, Pernod, and PepsiCo in 2000. Seven Crown was extremely popular in the 1970s, but saw a decrease in success along with most whiskies in the 1980s and 1990s when many consumers left for vodka and rum. The brand sold thirty one million cases in 1970, but only sold eight million in 1993. Seagram's Seven is typically consumed in combination with a non alcoholic beverage. Popular combinations include Coca-Cola, Pepsi, and 7up (known as a Seven and Seven). The whiskey currently has a rating of 2.95 out of 5 on the rateitall.com website and a 4.5 out of 5 on the epinions.com website. It has an ABV of 40%.

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