Overview

RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet As he writes: ""People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this audiobook isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine. ""But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business. ""Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'""

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9798200632855

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Reviews

""Screw Business As Usual inspires when its author casts himself as corporate arbiter, spotlighting companies that already abide by his Capitalism 24902 principles."" -- ""Businessweek"" ""[Branson's] stories are told candidly with humor. I loved every word."" -- ""Metro (Canada) "" ""A tantalizing glimpse into the workings of the global elite."" -- ""Economist"" ""Virgin CEO Richard Branson offers a stirring vision for a 'new capitalism' that makes doing good for society a top business priority...Long known for thinking big, Branson certainly does not disappoint in this heartfelt...view of socially engaged business...Inspiring."" -- ""Kirkus Reviews""

"""Screw Business As Usual inspires when its author casts himself as corporate arbiter, spotlighting companies that already abide by his Capitalism 24902 principles."" -- ""Businessweek"" ""[Branson's] stories are told candidly with humor. I loved every word."" -- ""Metro (Canada) "" ""A tantalizing glimpse into the workings of the global elite."" -- ""Economist"" ""Virgin CEO Richard Branson offers a stirring vision for a 'new capitalism' that makes doing good for society a top business priority...Long known for thinking big, Branson certainly does not disappoint in this heartfelt...view of socially engaged business...Inspiring."" -- ""Kirkus Reviews"""

Author Information

Richard Branson is an international entrepreneur, adventurer, icon, and the founder of the Virgin Group. His autobiography, Losing My Virginity, and his books on business Screw It, Let's Do It and Business Stripped Bare were international bestsellers. He is also the author of Reach for the Skies and Screw Business as Usual. Lloyd James (a.k.a. Sean Pratt) has been a working professional actor in theater, film, television, and voice-overs for more than thirty years. He has narrated over one thousand audiobooks and won numerous Earphones Awards and nominations for the Audie Award and the Voice Arts Award. He holds a BFA degree in acting from Santa Fe University, New Mexico.

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