Overview

Maximize Your Ad Impact: How to Win the Battle for Attention with Convergent TV and Video Advertising Are you getting the most out of your TV and video ad spend? Consumers are watching content on more screens, channels, and platforms than ever before. How can you consistently reach your target audience in this constantly changing landscape? Screen Wars is your guide to survive and thrive through the complexities of convergent TV. Authored by Michael Beach, CEO of Cross Screen Media, this book delves into the nuances of video advertising in an era where traditional boundaries have blurred. With over a decade of expertise in TV and video advertising, Michael's unique perspective is rich with actionable strategies to navigate and capitalize on the opportunities within the convergent TV landscape. Whether you're an advertiser aiming to optimize spend, an agency increasing your client's reach, or a network adapting to new content consumption behaviors, Screen Wars offers the insights you need to stay ahead of the curve. Inside this book, you'll learn: Future-Proofed Advertising Techniques: Tactics for effective advertising across multiple screens and platforms. Strategies to Capture Viewer Attention: How to ensure your ads resonate and engage the right audience. Historical Data and Future Insights: Understand the evolution and future trajectory of TV and video ads. Consumer Viewing Habits: Learn how viewing preferences are shifting and what it means for your strategy. **Bonus: Exclusive full-color download of every chart and graph from the book, providing a visual guide to mastering convergent TV. Screen Wars not only explains the current state of TV advertising but also prepares you for the future shifts that will define the success of the industry. This book is an essential tool for anyone involved in the buying, selling, or creation of video advertising. If your target customer never sees your ad, nothing else you do matters. Get your copy of Screen Wars today and win the battle for attention.

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