Overview

120,000 people are Friends of Laphroaig Distillery, 150,000 tourists visit Glenturret every year, 15,000 are members of the Scotch Whisky Society! Why does whisky arouse such passion? What is it about the drink that attracts such a loyal following and why, if it is so popular, are there only eighty-seven malt whisky distilleries left out of the eight hundred constructed? This book will tell all. The author, responsible for marketing of the Famous Grouse for fifteen years, has been in a unique position to record the decline of the malt distillery and also to look at the remaining distilleries and explain why they survive today. The story is one of politics, taxation, social history, location, supply and demand and sheer perseverance on the part of some. Illustrated with around 200 colour illustrations of distilleries old and new and of the processes involved in the manufacture of Scotland's biggest single export.

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9780752427546

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