Overview

The monograph ""Scientomarket: The Architecture of Value, Trust, and Influence in Science"" presents an original philosophical and methodological framework for a new discipline - scientific marketing (Scientomarket). This view science not as the production of knowledge but as a system of circulating value, trust, and influence. The author argues that the current crisis in science stems from the devaluation of trust: texts proliferate faster than their verifiability does. For the first time, a systemic model of the ""market of meanings"" is proposed, where what circulates is not capital but truth, and success is defined by the rigor of evidence. Scientomarket integrates metascience, scientometrics, institutional economics, and epistemology, introducing such notions as the value-trust cycle, the ethical membrane of evidence, the knowledge conversion ratio, and the scientific return on investment. The book is intended for philosophers of science, R&D policymakers, research institute directors, and all those seeking to understand science as a self-developing ecosystem of trust and influence.

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