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Adv rt ng , n doubt, n nd n bl t in th bu n world. But un nt f advertising (i.e., tr l and rr r method f dv rt ng devised w th ut du deliberation t t scope nd purpose) cannot b u ful in r m t ng l . It is nl th scientific advertising th t n b u ful in tt n ng its main m of r m t n f l . S nt f dv rt ng m b d f n d as properly l nn d advertising b d on a serious d l b r t n f ll f t r th t h v a bearing n its u . It nv lv The d v l m nt f a l r d f th problem t b solved. Th recognition f the alternatives t th lut n f th problem. Th collection of ll data th t w uld h l n l t ng a particular lt rn t v . S nt f dv rt ng one wh h d v l nd uses a scientific r h ( . ., f t-f nd ng approach) t th formulation nd x ut n of n advertising programme.

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