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OverviewUncovering common threads across types of science skepticism to show why these controversial narratives stick and how we can more effectively counter them through storytelling Science v. Story analyzes four scientific controversies—climate change, evolution, vaccination, and COVID-19—through the lens of storytelling. Instead of viewing stories as adversaries to scientific practices, Emma Frances Bloomfield demonstrates how storytelling is integral to science communication. Drawing from narrative theory and rhetorical studies, Science v. Story examines scientific stories and rival stories, including disingenuous rival stories that undermine scientific conclusions and productive rival stories that work to make science more inclusive. Science v. Story offers two tools to evaluate and build stories: narrative webs and narrative constellations. These visual mapping tools chart the features of a story (i.e., characters, action, sequence, scope, storyteller, and content) to locate opportunities for audience engagement. Bloomfield ultimately argues that we can strengthen science communication by incorporating storytelling in critical ways that are attentive to audience and context. Full Product DetailsAuthor: Emma Frances BloomfieldPublisher: University of California Press Imprint: University of California Press Dimensions: Width: 15.20cm , Height: 3.00cm , Length: 22.90cm Weight: 0.408kg ISBN: 9780520380820ISBN 10: 0520380827 Pages: 288 Publication Date: 27 February 2024 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsList of Illustrations and Table Acknowledgments Introduction: Rewriting the Narrative of Science Communication 1. Case Studies and Rival Stories 2. Character and Action Wedges 3. Sequence and Scope Wedges 4. Storyteller and Content Wedges 5. Constellation Practices Conclusion: Science and Story Notes IndexReviews"""Prof. Bloomfield’s new book Science v. Story examines four very pertinent present-day challenges to science communicators – climate change, evolution, vaccination, and COVID-19 – from the perspectives of their narratives and their counter narratives, to demonstrate how effective story-telling is essential to effective science communication in the modern world."" * The Well Read Naturalist *" Author InformationEmma Frances Bloomfield is Associate Professor of Communication Studies at the University of Nevada, Las Vegas, and author of Communication Strategies for Engaging Climate Skeptics: Religion and the Environment. Tab Content 6Author Website:Countries AvailableAll regions |
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