Overview

Strategic Management is conceived as a systematic process oriented to formulate, execute and evaluate actions aimed at achieving organizational objectives, allowing the company to act proactively in the face of changing environments, as pointed out by Fred R. David (1994) and Romero Casanova (2003). Likewise, the ten schools of strategic thinking in prescriptive, descriptive, social and configurational blocks, providing a broad conceptual framework for understanding the dynamic nature of strategy. In addition, it explains the fundamental role of mission, vision, values and objectives as axes that guide the strategic direction of marketing, financial and production that permanently identify strengths, weaknesses, opportunities and threats. Likewise, it is presented as an integral management model that encompasses internal and external research, the definition of mission and objectives, the design of strategies and the allocation of resources, culminating in the evaluation of results.

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