Overview

For prospective and current educational administrators learning about school and community relations. A well-researched text that presents school officials with information on how to establish effective relationships in the school community. This best-selling text provides school officials with a practice guide to successfully implementing effective communication with their staff and the community - while also providing readers with the research that explains how each strategy will improve school quality, community participation, and student learning. The School and Community Relations is organized in such a way that students learn how to establish a working community relations program in an easy-to-understand and step-by-step fashion. In addition, the text's authors are comprised of experienced practitioners and educators that have gained their knowledge and tested their strategies in school systems around the country.

Full Product Details

Author:   Edward Moore ,  Don Bagin ,  Donald Gallagher
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   10th edition
Dimensions:   Width: 21.70cm , Height: 1.40cm , Length: 27.00cm
Weight:   0.708kg
ISBN:  

9781292021881

ISBN 10:   1292021888
Pages:   328
Publication Date:   02 August 2013
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

Preface PART ONE Essential Considerations Chapter 1 The Importance of Public Relations Why School Public Relations? Suggestions for Improving Public Confidence Need for a Communication Plan Chapter 2 Public Character of the School Public Character of the School The Meaning of Public Opinion School-Community Relations TraditionalPublic Relations Models Chapter 3 Understanding the Community Sociological Inventory Power Structures Measuring Public Opinion Electronic Surveying Chapter 4 Policies, Goals, and Strategies Nature of a Policy Goals and Strategies Planning Checklist Chapter 5 Administering the Program The Board of Education The Superintendent's Role The Administrative Team Director of School-Community Relations Standards for Educational Public Relations Professionals Plans of Organization Responsibilities of Other Team Members Budgetary Provisions Staff Members General Community Relations Responsibilities Specific Community Relations Responsibilities In-Service Training PART TWO Relations with special Publics Chapter 6 The Communication Process Elements of Communication Communication and Persuasion Media's Role in Communication Words Crisis Communications Chapter 7 Communicating with Internal Publics Why Internal Communications? School Board Actions Administration-Employee Relations Relations among Teachers Relations with Noninstructional Personnel Improvement of Staff Relations Communicating during Negotiations and Strikes Communicating with Pupils Instructional Practices Relations outside the Classroom The Pupil and Internal Community Relations Student Unrest Chapter 8 Communicating with External Publics The Pupil and External Community Relations The Teacher's Communication Role Importance of Parent Relations School Liaison Groups Key Communicators General Community Groups Older Adults and the School: An Intergenerational Public Relations Approach Opportunities for Cooperation Meeting Criticism and Attacks Communication during Negotiations and a Strike Communicating with Diverse Cultures 155 Chapter 9 Crisis Communication A Crisis Plan Is Essential 159 Crisis Management Teams Are Vital When a Crisis Strikes: What to Do Working with the Media Special Considerations Prevention: Your First and Best Strategy Recognizing the Warning Signs Handling the Aftermath of a Crisis Chapter 10 Communication about School Services and Special Events Contacts with the Board of Education or Trustees Receiving School Visitors Handling Telephone Calls and Correspondence Servicing Complaints Meeting Everyday Contacts Requests for Information Participation in Community Life School Plant Appearance Special Programs for Older People Open House Build

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