Schleichwerbung ALS Medienrechtsproblem
Author:   Anna Enthoven
Publisher:   Duncker & Humblot
Volume:   1
ISBN:  

9783428180813


Pages:   248
Publication Date:   11 November 2020
Format:   Paperback
Availability:   Available To Order   Availability explained
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Schleichwerbung ALS Medienrechtsproblem


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Overview

"This book examines the legal concept of ""Subliminal Advertisement"" in german media law. The Interstate Broadcasting Treaty is the most important legal basis for determining this illegal form of advertising on TV and on the Internet. Subliminal advertising has today become intensively relevant due to a popular business strategy called ""Influencer Marketing"", which is found primarily in Social Networks. This work therefore clarifies what legal restrictions advertisers on Social Media must take into account. ""Influencer Marketing"", which is found primarily in Social Networks. This work therefore clarifies what legal restrictions advertisers on Social Media must take into account."

Full Product Details

Author:   Anna Enthoven
Publisher:   Duncker & Humblot
Imprint:   Duncker & Humblot
Volume:   1
Weight:   0.381kg
ISBN:  

9783428180813


ISBN 10:   342818081
Pages:   248
Publication Date:   11 November 2020
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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