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9781771648363

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Illuminating, and a joy to read, [Scatterbrain] offers, in comparison to other recent neuroscience titles, a refreshingly accessible and relatable take on the brain's inner workings that should appeal to both science buffs and casual readers. -Publishers Weekly (Starred Review) Scatterbrain is the perfect explanation for one's great achievements and an excellent excuse for those frequent mishaps. -The Psychologist Being scatterbrained has long been seen as a disadvantage, but as a neuroscientist, Henning Beck knows better. His engaging book will convince you that forgetting helps you remember and distractions can make you more creative. -Adam Grant,New York Times bestselling author of Originals and Give and Take, and host of TED's WorkLife podcast For anyone who has ever momentarily blanked on a name, choked under pressure, or kicked themselves for making a 'careless' mistake, you may now forgive yourself. With this insightful and accessible book, Beck humorously sledgehammers the notion that our brains are infallible. -Zach Schonbrun, author of The Performance Cortex Beck is definitely a scientist of the people and his approach ensures that all readers can glean something intriguing from this book's pages. - Booklist In an era of continuous self-optimization, Scatterbrain by German neuroscientist Dr. Henning Beck offers novel insights on our often self-defeating pursuit of perfection, and provides a roadmap to more creative thinking and better decision-making to realize one's full potential. A must-read! -Sandra Navidi, Founder and CEO of BeyondGlobal and author of $uperHubs Scatterbrain is a brilliant and engaging user's guide to the brain, masterfully transforming discoveries from neuroscience into practical personal insights and disruptive corporate practice. -Donald Hoffman, Professor of Cognitive Sciences at the University of California, and author of The Case Against Reality The brain is a messy, faulty wonder, and if we could all agree that perfection is not the mind's ultimate goal, we would be much better off. Henning Beck shows us how to appreciate our imperfect brains-and is fine with readers straying from the page from time to time! -Ylva Ostby, author of Adventures in Memory

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Henning Beck received his PhD in neuroscience from the Graduate School of Cellular & Molecular Neuroscience, University of Tübingen, and holds an international diploma in Project Management from the University of California Berkeley. He is a frequent lecturer, workshop leader, science slam speaker, and consultant on topics such as neuroscience and creativity.

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