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9781138143029

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If you are, in any way, connected with the field of measurement...you have the satisfaction of knowing that the methods of interest to you will be readily available at your fingertips...the authors' have encyclopedic and up-to-date knowledge of the field. -Shlomo S. Sawilowsky, Ph.D. Wayne State University ...this book is one of the few textbooks that have made scaling methodology manageable by students in behavioral sciences who may not have very strong quantitative backgrounds... .It is full of a wide variety of highly useful scaling methodologies and vivid examples. The authors have done an excellent job in explaining and simplifying what could have been potentially complicated issues. -Xiang Bo Wang, Ph.D. The Chauncey Group International

"""If you are, in any way, connected with the field of measurement...you have the satisfaction of knowing that the methods of interest to you will be readily available at your fingertips...the authors' have encyclopedic and up-to-date knowledge of the field."" —Shlomo S. Sawilowsky, Ph.D. Wayne State University ""...this book is one of the few textbooks that have made scaling methodology manageable by students in behavioral sciences who may not have very strong quantitative backgrounds... .It is full of a wide variety of highly useful scaling methodologies and vivid examples. The authors have done an excellent job in explaining and simplifying what could have been potentially complicated issues."" —Xiang Bo Wang, Ph.D. The Chauncey Group International"

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Peter Dunn-Rankin (Author) ,  Gerald A. Knezek (Author) ,  Susan R. Wallace (Author) ,  Shuqiang Zhang (Author)

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