Overview

It's not to late to save the high street! In this book we go through ways of which we can save high street retail. But, we can only save it by completely reinventing what it means to go shopping. There's room for both online, and high street retail without attacking the online sector. We can save the high street by using tactics which have been used repeatedly in the past for different industries. Example: the 'Think Different' ad campaign by Apple, who made clear that their values were believing that people with passion, can change the world for the better...And how Nike talks about the athletes, not the shoes in their advertisements. The high street needs to commit to being about values, and they need to advertise and stick to those values rather than the typical ads they do today. They need to create momentum and connect with people on an emotional level, in order to get people to leave their homes and to shop with them instead of online.

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