Overview

The market-leading textbook that offers guidance on your dissertation or research project With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. Samples Preview sample pages from Research Methods for Business Students > This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research? How do I review the literature critically? Why is research philosophy relevant to my research? How do I collect and analyse my data? When and what do I need to write? How can I do research virtually? Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research.

Full Product Details

Author:   Mark Saunders ,  Philip Lewis ,  Adrian Thornhill
Publisher:   Pearson Education Limited
Imprint:   Pearson Education Limited
Edition:   9th edition
Dimensions:   Width: 19.80cm , Height: 3.60cm , Length: 26.80cm
Weight:   1.630kg
ISBN:  

9781292402727

ISBN 10:   1292402725
Pages:   888
Publication Date:   28 March 2023
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

1. Research, reflective diaries and the purpose of this book 2. Generating a research idea and developing your research proposal 3. Critically reviewing the literature 4. Understanding research philosophy and approaches to theory development 5. Formulating the research design 6. Negotiating access and research ethics 7. Selecting samples 8. Obtaining and evaluating secondary data 9. Collecting primary data using observation 10. Collecting primary data using interviews and diaries 11. Collecting primary data using questionnaires 12. Analysing data quantitatively 13. Analysing data qualitatively 14. Writing and presenting the project report Appendix 1: Systems of referencing Appendix 2: Calculating the minimum sample size Appendix 3: Guidelines for non-discriminatory language

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Author Information

Mark N. K. Saunders is Professor of Business Research Methods and Director of Global Engagement at Birmingham Business School, University of Birmingham. Philip Lewis was a Principal Lecturer at the University of Gloucestershire. Adrian Thornhill was a Head of the Department at the University of Gloucestershire.

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