Satellite Televisions and Advertising Industry

Author:   Muhammad Waqas Rana
Publisher:   VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG
ISBN:  

9783639359626


Pages:   100
Publication Date:   17 June 2011
Format:   Paperback
Availability:   In stock   Availability explained
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Satellite Televisions and Advertising Industry


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Overview

The Pakistani Satellite TV channels have recently gone through a massive boom in Pakistan and for the survival of media industry, advertising revenue is the main source. This research aims to study what becomes the reason of the boom, takes through of the media boom and studied its affects on advertising scene in Pakistan and the arising challenges. The advertising and electronic media are intertwined and connected like the symbiosis between the two which is inherent and natural as the income from advertising provides media with partial or even pre-dominant financial feasibility. After 9/11, when the war of terror started and Pakistan chose to become a strategic ally of US war, and with an internal Government shift in Pakistan that decided to open frontiers of the country for foreign investment. With the increase in foreign investment several MNCs find route in the country. At the same time, the Government invited private sector for TV licences and from one state owned Pakistan Television, the industry swelled to the burgeoning industry of more than 55 channels.

Full Product Details

Author:   Muhammad Waqas Rana
Publisher:   VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG
Imprint:   VDM Verlag Dr. Muller Aktiengesellschaft & Co. KG
Dimensions:   Width: 15.20cm , Height: 0.60cm , Length: 22.90cm
Weight:   0.159kg
ISBN:  

9783639359626


ISBN 10:   3639359623
Pages:   100
Publication Date:   17 June 2011
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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