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9781138409378

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Kevin Popovi? is the founder of Ideahaus®, an award-winning creative communications agency that helps its clients figure out what to say and how to say it to build brands and increase sales. With more than 30 years of professional experience, he helps make strategic decisions about all types of business communications, facilitates the creative process, and demonstrates how to best manage resources to generate a return on each investment. As an academic, Popovi? earned a BA in communications/psychology, an MS in multimedia technology, and focused doctoral studies within instructional technologies. He has developed curriculum for creative, communications and business courses and has taught undergraduate, graduate, and continuing education, as well as developed and delivered corporate training for Fortune 500 companies.Popovi?’s most recent academic research article, “Attitudes on the Use of Social Media in Healthcare Communications,” published in the Journal of Communications in Healthcare (2013, Vol. 6, No. 1) assessed current attitudes of healthcare, pharmaceutical, and life sciences executives on the topic. His preceding article, Tweeting Practical Examples of Social Media in Healthcare” (2010, Vol. 3, No. 2) was one of the first to explore the use of social media in health-care communications. Popovi? is also the author of 20YEARS Communications: 20 Leaders, 20 Questions, 100’s of Lessons .In 2010, Popovi? was ranked #43 in Fast Company’s The Influence Project measuring the most influential people online. In 2014, Online Marketing Institute named him one of the Top 40+ Digital Strategists in Marketing.

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