Overview

Connect and integrate your commercial channels with SAP Hybris Commerce. Learn to handle content, catalogs, and orders, configure essential components, and perform support and service tasks with step-by-step instructions. Get more from your implementation by improving your customer-facing search functionality and tweaking language and currency settings. Finally, integrate SAP Hybris Commerce with your backend system and see how successful organizations apply best practices. With this book, you will be able to: Implement SAP Hybris Commerce as your e-commerce platform. Manage orders, content and catalogs, customer experience, and more. Integrate SAP Hybris Commerce with your backend system and other CRM applications.

Full Product Details

Author:   Seema Thomas ,  Sietse Verhoog ,  Drew Messinger-Michaels
Publisher:   SAP Press
Imprint:   SAP Press
ISBN:  

9781493216994

ISBN 10:   1493216996
Pages:   575
Publication Date:   30 November 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Foreword Preface Target Audience Structure of This Book Acknowledgments Introduction The Commerce Market The SAP Commerce Story Summary Getting Started with SAP Commerce Before You Begin Running Your Project Building Your Team Operating in the Cloud Upgrade Projects Summary Commerce Management Sales Organization Cart Management Product Recommendation Wishlists and Checkout Promotions SAP Commerce Accelerator Storefronts Summary Product Content and Catalog Management Product Catalog Management Product Cockpit Configurable Products Bundling SAP Digital Asset Management Summary Customer Experience Management Page Templates for All Channels Web Content Management System SmartEdit Personalization Context-Driven Services Summary Order Management Sales Organization Quotation Management Capturing an Order Distributed Order Management Order Orchestration Fulfillment Execution Order Lifecycle Summary Support and Service Backoffice Customer Service Cockpit Assisted Service Module Self-Service Summary Search and Navigation Overview Configuring Solr Search Boost and Bury Commerce Search and Adaptive Search Solr and PCM in Backoffice Indexing Nonproduct Content Summary Cross-Module Topics Users, User Groups, and Permissions Internationalization and Localization Search Engine Optimization Summary SAP Commerce Platform Architecture Data Model Import and Export Workflow Security Summary Integration Basics Master Data Management Order Management Scenarios Price Calculation in an Integrated SAP Landscape Integration with SAP Marketing Cloud Integration with SAP Sales Cloud and SAP Service Cloud Integration with SAP Subscription Billing Integration with SAP Customer Engagement Center Integration with the SAP Digital Payments Add-On Integration with SAP Jam Communities Integration Strategy and Technology Summary Cloud Portal Getting Started SAP Commerce Cloud Operations Infrastructure Services Security Support Summary The Authors Index

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Author Information

Seema Vishnoi is the head of commerce market development and go-to-market activities in Latin America. Outside of SAP, Seema is an adjunct professor and teaches in the Villanova School of Business at Villanova University. She earned her MBA and a bachelor of engineering degree in computer sciences from Villanova University. Sietse Verhoog is the director of SAP Hybris Expert Services for Latin America and the Caribbean at SAP. He is responsible for the teams of SAP Hybris consultants, architects, developers, and industry specialists in Mexico, Colombia, and Brazil who support SAP Hybris customers and partners throughout the region. Drew Messinger-Michaels co-created the Functional Consulting and Business Value Consulting groups within SAP Hybris Expert Services, along with offerings such as the Commerce Capabilities Workshop, Solr Workshop, Roles and Permissions Workshop, Hybris Health Check, and Functional Analyst Certification. He writes and podcasts about arts, culture, and technology, online and elsewhere.

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